This policy explains how Dropped Kerb Nottingham (The Driveway Experts) uses cookies and similar technologies on this website, and how you can control them.
What cookies are
Cookies are small text files a website stores on your device. Sites use them to work properly, to remember your choices, and to understand how they're being used.
Your choice
We use anonymous analytics cookies to count visits and improve the site (see Google Analytics below). The law allows these without asking first, as long as you can easily turn them off: choosing Decline in the banner, or in "Cookie settings" at any time, switches them off.
When you first visit, a banner asks whether you also accept advertising cookies and session recordings. Until you choose Accept, advertising storage is denied, and no advertising cookies are set on your device. Declining doesn't change how the site works.
We use Google Consent Mode to respect that choice. While consent is denied, Google's tags can still send basic signals that don't use cookies, such as the fact that a page was viewed. Google uses these to estimate visits and ad results without identifying you. If you arrived from one of our Google ads and have not accepted, details of that ad click may be carried in the page address as you move around the site, instead of being stored in a cookie.
Essential storage
Your answer to the banner is saved in your browser's local storage (under dkn-consent) so we don't ask you again on every page. It is needed to respect your choice, so it doesn't need consent. It is never sent to us.
Google Tag Manager
We use Google Tag Manager to load the tools below. Tag Manager itself doesn't set cookies. It only loads the other tags, and those follow the choice you made in the banner.
Google Analytics (visit statistics)
Unless you decline, Google Analytics 4 sets cookies such as _ga and _ga_*. They tell anonymous visitors apart so we can see how many people visit, which pages they look at and how they found us. We use this only to produce statistics that help us improve the site. We don't use it to identify you, and we don't use it for advertising: Google's cross-device "signals" features are switched off, and no Analytics data is used in our Google Ads account.
To opt out, choose Decline in the cookie banner or use the "Change cookie settings" button below. It's free and takes effect straight away.
Google Ads (conversion measurement)
We advertise on Google. If you accept, Google Ads may set cookies such as _gcl_au and _gcl_aw. These include the conversion linker cookie, which remembers that you arrived from one of our ads. That lets us see whether an ad led to an enquiry, such as a phone call or a completed contact form, so we know which ads are worth running.
When a contact form is sent successfully, the email address and phone number entered in it can be passed to Google in a scrambled (hashed) form to help match the enquiry to an ad click. This only happens if you have accepted cookies.
Microsoft Clarity (heatmaps and session recordings)
If you accept, we use Microsoft Clarity to see how visitors use our pages, through heatmaps of where people click and scroll, and recordings of visits. It may set cookies such as _clck and _clsk. Clarity masks text typed into form fields, so it doesn't record what you enter. Microsoft handles this data under its own privacy statement, at privacy.microsoft.com.
How Google uses this data
For how Google uses information from sites that use its services, see Google's explanation and its privacy policy.
Changing your choice
You can change your mind at any time. Use the button below, or the "Cookie settings" link at the bottom of every page. You can also clear this site's data in your browser settings, which removes your saved choice and brings the banner back.
More information
For how we handle the details you send us, see our privacy policy. If you have any questions about cookies on this site, call us on 07595 510190.
Last updated September 2026.